Introducing Moxie
Confident kids grow up with Moxie
Moxie isn’t just another parenting tool or children’s app. It’s the only platform to bring 20 years of research to life as interactive parent–child activities that grow emotional intelligence — and put it right at their fingertips. While other apps focus on calming tools, SEL lessons, or reactive mental health support, only Moxie brings it all together:
- Direct-to-parent delivery as the primary channel
- Interactive parent–child exercises that build skills and strengthen bonds
- Evidence-based curriculum from Harvard’s EASEL Lab
- A foundation for a lifetime of emotional fitness
- Structured plans and progress tracking for long-term skill development
This unique approach positions Moxie to define an entirely new category — at the intersection of SEL apps, parenting tools, and preventive mental health solutions.
“Moxie is designed to support parents and caregivers by providing resources, strategies, and activities that strengthen relationships and nurture social and emotional skills—both of which are essential to a child’s mental health and overall wellbeing.”
– Stephanie M. Jones
PhD, Director, Ecological Approaches to Social Emotional Learning (EASEL) Lab at the Harvard Graduate School of Education, and Moxie Co-founder
Our Vision
We believe every child deserves the skills to grow strong, resilient, and connected — and parents are looking for trusted, practical tools to help. Yet today’s solutions are fragmented: some apps offer calming techniques, others provide SEL lessons, and most focus only on intervention once challenges emerge.
Moxie is the first platform to combine:
- A direct-to-parent delivery model that meets families where they are
- Interactive parent–child experiences that strengthen bonds and build lasting skills
- A Harvard-backed curriculum with 20 years of proven research
- Structured plans and progress tracking that create measurable outcomes
This unique approach positions Moxie at the intersection of SEL apps, parenting tools, and preventive mental health solutions — defining an entirely new category in a market that is both urgent and rapidly expanding.
Developed in Conjunction With
Why Moxie
Emotional Intelligence Matters: A Little Moxie Lasts a Lifetime.
Emotional intelligence (EQ) is one of the strongest predictors of lifelong success. Self-awareness, self-regulation, motivation, empathy and social skills are the keys to helping kids manage big emotions, build deeper relationships, stay engaged in school, and grow into empathetic, confident adults.
The Four Core Components of Moxie
Research-Driven Learning Modules
Engaging videos and tutorials that bring 20 years of Harvard SEL research to life for families.
Interactive Practice & Routines
Skill-building games and everyday activities that embed emotional learning into family life.
Parent Engagement Tools
Resources designed to strengthen parents’ wellbeing and confidence — increasing retention and long-term impact.
Reflection & Progress Tracking
Built-in feedback loops that measure growth, encourage continued use, and provide data-driven insights
Discover the Heart Science of Moxie
Moxie is powered by 20 years of research conducted by Dr. Stephanie Jones at the Harvard EASEL Lab.
