—  Emotional Development Starts at Home

The Most Important Subject They Won’t Finish by 3PM.

Moxie helps families build emotional skills through short, guided experiences parents and children complete together.

A lot of emotional development happens after the school day ends: during frustration, conflict, disappointment, unexpected changes to plans, and the ordinary moments families move through every day.

Developed in conjunction with Harvard’s EASEL Lab, Moxie brings practical, research-backed support into those moments — through short activities designed for real life.

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mom using the moxie app with her daughter
—  Emotional Development Starts at Home

The Bridge Between School and Home

Children spend much of their day learning academic skills in school.

But many of the experiences that shape emotional development happen somewhere else: at the dinner table, during bedtime routines, at birthday parties, running errands, at soccer practice — navigating friendships, sibling conflict, disappointment, and big feelings.

Parents know these moments matter. But most are navigating them without much guidance.

A Typical Day
8AM – 3PM
🏫 School
3PM
The Gap
9PM+
🌙 Sleep
8AM 10AM 12PM 3PM 6PM 9PM
🏫
School Day (8AM – 3PM)
Academic learning, SEL in the classroom, structured teacher support
⏰
After 3PM — The Gap
Dinner tables, car rides, homework, friendships, big feelings — where most emotional development actually happens
Moxie lives here
—  HOW IT WORKS

Built for Connection

We believe every child deserves the skills to grow strong, resilient, and connected — and parents are looking for trusted, practical tools to help. Yet today’s solutions are fragmented: some apps offer calming techniques, others provide SEL lessons, and most focus only on intervention once challenges emerge.

Moxie is the first platform to combine:

  • A direct-to-parent delivery model that meets families where they are
  • Interactive parent–child experiences that strengthen bonds and build lasting skills
  • A Harvard-backed curriculum with 20 years of proven research
  • Structured plans and progress tracking that create measurable outcomes

This unique approach positions Moxie at the intersection of SEL apps, parenting tools, and preventive mental health solutions — defining an entirely new category in a market that is both urgent and rapidly expanding.

Meet Moxie

mom working with her daughter
—  HARVARD EASEL LAB

20 Years of Research,
Built for 4PM on a Tuesday

Moxie is developed in conjunction with Harvard’s EASEL Lab and grounded in decades of research into how children build emotional skills through repeated interaction with trusted adults.

The platform translates that research into short, practical experiences families can realistically use in the moments they already have.

Developed in Conjunction With

“Moxie is designed to support parents and caregivers by providing resources, strategies, and activities that strengthen relationships and nurture social and emotional skills — both of which are essential to a child’s mental health and overall wellbeing.”

Stephanie M. Jones, PhD
Director, EASEL Lab at the Harvard Graduate School of Education  ·  Moxie Co-Founder
—  EARLY ACCESS

Built for Families. Designed to Grow. 

Moxie is preparing for pilot partnerships with schools, districts, and community organizations beginning in late 2026.

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